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HomeGazer's avatar

Estee is a well-recognised brand in Asia and likely to rebound once, or rather, if, the tariffs uncertainty is cleared. Asian consumers especially, tend to defer discretionary purchases, even if they can afford Estee's products.

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Rebound Capital's avatar

Yes. Time for a deep dive!

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MeeMMeeM's avatar

I'm UK based, from a consumer perspective I worry that everyone doesn't have much "spare money" so Estée Lauder maybe tricky, however, I am hearing more and more about weight loss medication and with our NHS now prescribing it LLY could be a good option. I've also worked at banks and know how slow things are to change, so a small increase in costs per application is really not a big deal (in my honest opinion) so could be an over reaction... But what do I know I am just a Janner.

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Mark's avatar

I suspect there is more to estee lauder decline then just the lame excuse about covid -i think women are certainly buying expesive scents just like they always have- just not the old hat stuff estee pumps out. This is a female led market with customers who are very picky. May be in days gone by women stayed loyal to a favourite scent year after year but not so much these days. Estee don't feature in any of the top 20 best selling women's perfumes but in years gone by they have. Sounds like in a fast moving industry their brand isn't what it was and the danger is their brand is now a turn-off. What makes a best seller perfume is so subjective and ephemeral that it could be a tough ask for estee to turn the tanker around.Relying on some wealthy Asian women travellers to make robotic purchases sounds like the company is fying on a wing and a prayer. Very different kettle of fish to the other two companies offerings. We need some real experts to tell us where estee products sit in the current market.

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Rebound Capital's avatar

Interesting take. Let me see if I can get some experts to weigh in.

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Rebound Capital's avatar

Haha. Personally, FICO is the most attractive to me. Especially since the credit score is so ingrained in the system, I think it's unlikely people are going to switch over just for this cost increase.

More likely is that companies start using both VantageScore and FICO.

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Mark's avatar

In the long run I wouldn’t like to say whether FICO will maintain its leading position- the credit bureaus control the data and I imagine they have access to some pretty formidable data science capabilities- if FICO was that good they would dominate the World but they just don’t- in the UK for example it’s Experian / Equifax who rule but we talking trade not a long term investment so in such a Conservative industry with a business so dominant in its market, it’s definitely an interesting punt

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Wilson M's avatar

That's not conviction that Burry has, that's hubris.

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